Debitum Network connects small to medium enterprises (SMEs) with investors all over the globe. Leveraging blockchain technology, the platform gives SMEs newfound access to finance, helping them bypass traditional lenders and get started.
From the get-go, we were brought on to guide Debitum Network through the complicated process of marketing an ICO project, via two rounds of crowdsales over 6 months. Against all odds, the campaign was a huge success and hit its hard cap.
We wanted to show potential investors their opportunity. There's a 2 trillion dollar gap waiting to be filled - and alternative financing is the perfect solution. To help our audience grasp that, we created easy to digest content, including infographics and videos.
Before our digital marketing campaign, the potential for blockchain-powered SME funding was overlooked. Our efforts increased interest among global investors and the greater crypto community, including influencers like Supoman, jsnip4, Crypto Grinders, The Crypto Lark and many others.